The top priority of 2022 will be protective packaging. This includes both product protection and safe, tamper-proof packaging. With the rise in e-commerce, protective packaging is more important than ever before. The increased amount of packages in transit, plus longer shipping times means there is more opportunity for items to get damaged due to factors like improper handling. In order to protect items from damage it is critical to have the proper packaging. This means filling empty space and using materials like bubble wrap and bubble mailers on more fragile items.
Increased shipping also results in a higher chance of packages being tampered with. It is important to use tamper-proof packaging to keep items safe and give your customers peace-of-mind. Packaging that can help with this include shrink bands, stretch wrap, tamper-evident tape, and strapping.
As mentioned above, e-commerce packaging has been on the rise and it is here to stay. However, many brands will still be selling brick-and-mortar as well. In order to be more efficient it will be important to create a packaging design that can be used whether your products are being shipped or purchased at a store-front. This also creates more cohesiveness in branding and leads to increased brand recognition.
Smart packaging is one of this year's biggest trends. It creates a more user enhanced experience with engaging factors like QR codes. This allows you to add a direct call-to-action on your packaging which can be utilized to drive website traffic, market new product launches, gain social media traction, and much more. In return, you will also be able to gain insight into consumer behavior that will allow you to better target your audience.
Think less print, less text, and less color. Minimalist packaging is on the rise as more aesthetically pleasing design is playing a major role across many industries. Minimalist design provokes feelings of simplicity, and allows the product to speak for itself. Also, as environmentally-friendly packaging continues to play an important role in the industry, minimalist design reflects brands’ efforts to display sustainability.
In addition, minimalist packaging can also help improve your bottom-line. By opting for simple design and less complex packaging businesses are able to save money on things like multi-color printing.